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Our team share the values of accountability, solidarity, integrity, collaboration, innovation and service excellence.
These values are demonstrated in the way we interact with our suppliers and customers,
develop our employees and contribute to the local community.

Super Value Stores Ltd., also known as SVS, is a privately owned retailer, wholesaler and distribution company that has been in operation since 1986. SVS has had many years’ experience in the field of importing and distributing. The basic function of the company is to source, market and distribute general merchandise from overseas markets, with a particular focus in fast-moving consumer goods.

SVS opened its first retail outlet in Mount Hagen in 1986, followed by a distribution warehouse and head office in Lae city two years later and at the same time, diversified its portfolio to include building construction & property management. Currently, SVS has strategically located distribution centers in Lae, Port Moresby, Mount Hagen and supermarkets and department stores in Port Moresby and Lae.Kokopo, as well as supermarkets and department stores in Port Moresby and Lae.

After more than 30 years in business in PNG, SVS continues to be one of the leading importers and distributors of general merchandise delivering products of great value at competitive prices. Our distribution network has a footprint that covers the whole country.
Today, SVS has established itself as a household name in PNG. Our professional sales, marketing, warehousing and distribution operations supports longstanding and trustworthy partnerships with most of the major supermarkets and independent retail operators throughout the country. We are continuously sourcing products that not only meets the basic needs of our customers, but are also very affordable, to improve the lives of Papua New Guineans and hopefully bring about positive impact on society in the long term.

Our Vision

To be the market leading distributor and wholesaler in Papua New Guinea by offering better value products and services.

Our Mission

Our company is committed to be a blessing to our local community by supplying better quality products and services that add value to all stakeholders and be the trademark for excellence, quality and service.

Our Brands






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What We Do
Major Importer

SVS is actively sourcing products proven on value and quality from all over Southeast Asia to suit the needs and affordability for our market.

Distribution Network

Our wholesale coverage and successful collaborative partnerships with more than 60 major supermarkets and shops throughout the country makes SVS one of the preferred distributor in Papua New Guinea.

Brand Equity

SVS has successfully introduce, develop and maintain international brands into Papua New Guinea for 30 over years by collaborating with our suppliers and customers to achieve the objectives for both parties.

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Distribution Network

SVS Head Office is based in Lae with strategically located key distribution centers in major cities such as Lae, Port Moresby, Mount Hagen and Kokopo. This provides us a nationwide distribution coverage of the capital city, the industrial town, the highlands and surrounding new guinea islands that makes up Papua New Guinea. SVS delivers to approximately 100 over stores per week.

Our distribution footprint covers the following locations throughout PNG:

Alotau
Kainantu
Mendi

Banz
Kiunga
Minz

Bialla
Kokopo
Port Moresby

Buka
Kundiawa
Rabaul

Bulolo
Lae
Ramu

Daru
Lihir
Tabubil

Goroka
Madang
Tari

Hoskins
Manus
Vanimo

Wabag

Wau

Wewak